One of the best pieces of advice I got at a blogging conference was to create a mission statement for my blog. The advice was actually to sum up your blog in three words.
This is great advice for a couple of reasons:
- It enables you to tell others about your blog quickly and easily.
- I allows others to know whether or not your blog is right for them.
- It helps keep you focused when you publish.
My own blog is a personal one about raising a child with special needs. My blog’s missions statement is: Educated. Empowered. Joyful. I don’t just write about raising my son to vent. I do it so that other parents can find information about what’s it’s like. I also believe that knowledge is power. The more that people share stories and experiences, the more they can actively take charge of their children’s health and well-being. It’s also important to me I share with others the feelings of joy that can come from raising a child that’s different than others.
My mission statement helps keep me on track, but it also helps me develop ideas for blog posts, and stay focused on my goals.